First of all we talk with you about your needs. Why do you want a web site? What do you want it to do? We will often ask if there are some sites that you have seen that you like. This gives us a feel for what you are looking for, without you having to put it into words.
The Website Design Comp
Once we have a basic idea of what you like in general terms (overall layout, colors, etc.) we will make a “comp” ( a website mock up) in PhotoShop.
In this comp, you will see our idea of how your new site should look. Including navigational menu colors, placement, orientation and effects (if any).
This comp will usually be in JPG format that we can either email to you or place it on our website as a link for you to look at and evaluate.
At this point you can let us know your thoughts on the overall design, color preferences and menu considerations.
Putting it All Together
With your final approval we start to build your site. (You can view some of our work here.)
If you have photographs that you would like on the website, we will incorporate them. If you have none, that is fine also, we have access to hundreds of thousands of stock photos that will surely enhance your site.
With input from you, we will select the most often used search terms (keywords) for your industry or business and incorporated them into the site. This will give you the best possible start at getting good search engine results. Search Engine Optimization is built into every site we design.
The overall design is absolutely the most important part of your website. The color scheme must be harmonious. The colors can be light and airy or bold and vibrant, but have to be complimentary. We always begin a design comp with harmonious color scheme.
From here we balance out your content with “white space” (not necessarily white, the page you are looking at now is black and dark grays). Why do we need “white space” ?
Overloading a page with graphics and text can overwhelm your visitor. You want them to feel comfortable, not claustrophobic.
A extremely important part of good web design is your navigation system or “menu”. Have you ever been to a website where you have to hunt for the “Contact us” page?
Your typical website visitor knows that they have hundreds, if not thousands of choices when looking for a product or service. If they can’t find it in a few seconds they hit the “back button” and they are gone.
Make sure your web site has these qualities:
- Your features or services easy to find
- An attractive, professional design
- Easy to use navigation
Tools & Techniques
We have all the tools and expertise needed to create your website. We build websites with or without Flash animation, depending on the application and budget. We can convert your movies to Flash video for Internet delivery using our state of the art video editing software & techniques.
We can implement database driven back end applications for your site, seamlessly integrating quality CRM and CMS applications to your web site.
Not sure what you need?
Contact us, we will help you sort through your options, and find an affordable solution.
How an online book promotion works
In order to promote a new book, many elements need to be designed and built. The landing page is the most important component. This is where all the traffic is directed from email, TV, radio and webinars. The overall goal is to sell the author’s book. In order to do this, we partner with other authors and organizations that have large opt-in mailing lists. These partners send either a solo email announcing the new book, or include a summary in their weekly eNewsletter or eZine. These partners often will provide a downloadable gift or bonus (like an audio recording, ebook or free subscription). If enough partners agree to promote the book, the result is millions of emails going out in one day, that will hopefully bring the book high up on the bestseller lists at Amazon and the New York Times.
The landing page can have its own domain name (book-name.com), or it can reside on the author’s website (author-name.com/newbook). On the landing page, there is sales copy, testimonials from well known authors or specialists. There are also very prominent “Buy” buttons. These buy buttons will take the visitor to the exact page where the book is offered for sale. We will typically use Amazon, or Barnes & Noble or Borders, but other online bookstores can be used. After the book has been purchased, we have a small form that asks the purchaser to fill out, usually name, email address and sales confirmation number. When they have entered this, the website directs them to the bonus gift redemption page. On this page are descriptions of the partners and their gifts. At the bottom of each partner box is a link to the downloadable gift.